Each year, PANTONE selects a symbolic color to represent global culture that serves as an expression of a mood and an attitude. Last week, PANTONE announced the 2018 color of the year - Ultra Violet - and had this to say about their decision:
"A dramatically provocative and thoughtful purple shade, PANTONE 18-3838 Ultra Violet communicates originality, ingenuity, and visionary thinking that points us toward the future. Enigmatic purples have also long been symbolic of counterculture, unconventionality, and artistic brilliance. Nuanced and full of emotion, the depth of PANTONE 18-3838 Ultra Violet symbolizes experimentation and non-conformity, spurring individuals to imagine their unique mark on the world, and push boundaries through creative outlets."